Information Architecture


“No, this location was not intuitive. had to guess after navigating for quite some time and not finding what I thought was an intuitive location.”
— ATB Business Client

Challenge

Evaluate the current-state findability of specific features and functionality in the ATB Business Web experience.

Understand how users think about the content of ATB Business Web and how they would organize it in a way that best suits their mental models.

Evaluate the future-state findability of specific features and functionality in a proposed/revised IA for the ATB Business Web experience.


Team

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Process

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